Episode 33 - Dr. John Jaquish

Books Behind the Badge is a podcast dedicated to bridging the gap between first responders, service members, and veterans. Episode 33 features Dr. John Jaquish, the author of _Weight Lifting Is a Waste of Time: So Is Cardio, and There’s a Better Way to Have the Body You Want _ and advocator of alternative exercise to reduce risk and build muscle in the fitness world.

Full Transcript

Brady Tucker: Hey everybody. And welcome back to the Books Behind the Badge Podcast. I’m your host Brady Tucker. And today I’m joined by Dr. John Jaquish.

Brady Tucker: John is a very interesting person. The more I look into him, the more interested I am in him and his ideologies. John started his research towards his doctorate when he found out his mother was diagnosed with osteoporosis.

Brady Tucker: Well, since then, John, part of his dissertation for his doctoral was to essentially create a device that reversed his mom’s osteoporosis by placing axial loading on the bone safely without triggering the effects of high impact loading. So there was no risk of injury or anything like that. He reversed her osteoporosis.

Brady Tucker: Since then, he moved on to create devices it’s similar to that, but for the muscles. It’s called the X3 Bar. It’s a home workout system that is designed to do the same thing. It’s low impact, not a lot of risk of causing injury. But it is extremely beneficial. I mean, if you go to John’s Instagram, you’re going to see the dude’s shredded. He’s yoked out of his mind.

Brady Tucker: He’s a lot smarter than I am in this area. Since then, John has authored a book called, Weight Lifting Is a Waste of Time: So Is Cardio, and There’s a Better Way to Have the Body You Want. And it’s all about that topic.

Brady Tucker: Why the X3 Bar, why the alternative sources of exercise are more effective than your traditional weightlifting. The reward to risk ratio is a lot better. I think everybody here could agree that there is an inherent risk in weightlifting. And people do blow their backs out. People blow their knees out. People do get injured.

Brady Tucker: That’s why John’s here. He’s trying to change the outlook and open people’s eyes to what is out there and what can be done to improve your fitness without risking your own body.

Brady Tucker: I am going to shut up now and let John talk to you guys about it, because like I said, I am by no means an expert in any of this area at all and John is. So without further ado, here’s John. Hope you guys enjoy it.

Brady Tucker: All right, John, welcome to the podcast, man. I’m glad I can have you on.

Dr. John Jaquish: Hey Brady. Thanks for having me.

Brady Tucker: Yeah, for sure. And it’s funny. I’ll be upfront with you. Honestly. I had never heard of you in my life until your team reached out. I did a little digging, I was going through your social media. I like what you have going on. Your book peaked my interest a little bit. I haven’t read it yet. I plan to.

Brady Tucker: But it’s, Weight Lifting Is a Waste of Time, which to me, look, I’m not a…

Brady Tucker: Hey, look at that. You got it right in front of you.

Brady Tucker: I’m not a big guy. Not huge into weightlifting I would say. My main source of exercise comes from jujitsu. So I do enjoy the idea of, I guess, alternative workouts. And I think it’s, with the expanse of on it and different methods like that and methods like yours, I think that we’re moving in a different direction, where people are looking more for functional exercise.

Brady Tucker: Would you say that’s true? Or is that where you’re heading?

Dr. John Jaquish: Yeah. The driver is not functional. That word’s overused. I mean, the function of a muscle is to shorten. So I can say anything is functional. And here I can come up with an extreme on the other side.

Dr. John Jaquish: I’ll be at a conference and there’ll be some athletic trainers and personal trainers and physical therapists there. “Raise your hand if a two-leg squat is a functional exercise.” 60% of the audience puts their hands up.

Dr. John Jaquish: The other 40% knows that this is a trap. So they don’t put their hand up because they’re like, “He’s going to prove that it’s not.”

Dr. John Jaquish: And so the problem is, we use both legs at the same time when we stop. But when we’re moving, we use one leg at a time. So unless you’re a kangaroo, a two-leg squat is not that great of a movement. And so, that’s just an example of something that is just a pillar of the fitness industry, fitness talk, track, whatever you want to call, it’s wrong. Just 100% wrong.

Dr. John Jaquish: In fact, there’s a series of posts I’m going to be making over the next couple of days, that talk about the science of looking at what one leg output is. And how when you total both legs when you work them independently, the aggregate is more. You get more force output than you do out of both legs at the same time. So knowing that, why would you ever work both legs at the same time? It’s wrong.

Brady Tucker: I saw that post and that piqued my curiosity a little bit. I think you were saying something to do with your testosterone levels too, being affected by that.

Dr. John Jaquish: Yeah, heavier loads put on the body and greater level of fatigue will trigger more activity in the testosterone receptors in the muscle. So a lot of these guys who use performance-enhancing drugs, they’re just giving themselves more side effects. And their body’s not even using the drugs because you have to give the body a reason to use testosterone.

Dr. John Jaquish: If you’re not giving the body a reason, you’re just getting side effects. You’re just getting acne and elevated heart rate and high blood pressure and all kinds of bad stuff and you’re not taking advantage of the excess androgen level. And then it’s even more bizarre because they keep on ratcheting those levels up, these performance-enhancing drug users. And that’s just not the problem. Your body can use it.

Dr. John Jaquish: And there’s never an eye towards that. And that’s something I try and push because when you show your body how to use testosterone, well then your testosterone goes up normally. And most people have way more testosterone than they’re using, even people who work out.

Dr. John Jaquish: Now, this is part of the reason. So this all relates back to like, “Why do people like alternate workouts?”

Dr. John Jaquish: Well, because standard workouts don’t work at all. You can go to any, I’m not talking about Gold’s Gym in Venice. Yeah, yeah, I know. A lot of pros train there and there’s a lot of big dudes in that gym.

Dr. John Jaquish: But aside from that one gym and maybe another one in Ohio that I know of, most people, you could randomly sample 500 people that go to regular gyms, they don’t look any different than the people who go to the Pizza Hut. Not at all. They’re the same fucking people. They look exactly the same. The same conditioning. They’re overweight, under muscled, like most of my critics. Double chin and baby arms.

Dr. John Jaquish: It’s like, “You don’t know anything. You have never applied anything correctly. Or maybe the things you think you’re applying, there is no correct, because the premise is wrong.”

Dr. John Jaquish: And that was really, I didn’t really want to be in the fitness industry at all. I don’t even think there is an industry. I think it’s just a collection of fools. And I was developing medical devices. And that was going well, really well. It still is.

Dr. John Jaquish: But when I got to my full understanding of variable resistance, I realized that I can defeat the entire fitness industry with a $500 product. Everything being sold should just be pushed into a flandfill. It’s garbage because it’s all based on the fact that if you’re holding 200 pounds at the bottom, you’re holding 200 pounds at the top. Not the way the body works, not at all. And that’s a very stupid approach.

Dr. John Jaquish: Now, there wasn’t anything alternative to that up until three years ago. So why were people lifting weights, it’s because it’s all they had. But now that there’s something better out there, I think it’s important that people become knowledgeable about that. And it will change their life training. It’ll change the amount of muscle you hold naturally. I mean, I’m talking about the people who don’t use performance dancing drugs, which is just the vast majority of people who exercise. That’s what counts.

Dr. John Jaquish: And now also we live in a situation where your hemoglobin A1C score, maybe high-value marker to determine how you’re going to combat viruses. You’ve heard this in the news. Well, I mean, CNN won’t talk about it because they’re talking about how people are healthy in any size, which is a total lie.

Brady Tucker: That’s true.

Dr. John Jaquish: If you’re morbidly obese, you’re dying fast. So people need to just get over that. It’s not about making fun of people, it’s about getting their attention and saying, “Hey, you need to be healthy.” Doesn’t mean you need a six-pack. Doesn’t mean you need to deprive yourself of everything. I don’t. I think my nutrition is pretty easy to follow actually. A lot of people wouldn’t argue with that. So we can debate that though.

Brady Tucker: That though.

Dr. John Jaquish: We ultimately… Say that again.

Brady Tucker: You look at easy, I think the idea. People have this misconception that if it’s not fast food, it’s not easy, which is a ridiculous idea. It takes me, 10 minutes to go cook up a nice, relatively healthy, but still delicious meal in the kitchen versus taking five minutes to eat at McDonald’s.

Dr. John Jaquish: Yeah. I mean it takes me 15 minutes to do a salt rub on my steak, syrup it, and then eat it rare.

Brady Tucker: Yeah, and it’s awesome.

Dr. John Jaquish: No, it’s the best thing I could ever have. And there’s no vegetable oil on it. Just pure animal protein. And that’s exactly what your body needs.

Brady Tucker: Yeah. So the idea of easy, I think maybe our idea of easy is a little bit different from some people’s idea of easy.

Dr. John Jaquish: Yeah. People have. I don’t think people are lazy. I think, look, I started getting death threats when I launched X3, the product. People were so upset. And of course, the irony is, you’re only upset because you know it works. Because if it were truly a stupid product, I would’ve no trolls. I would’ve no upset people, nothing. Stupid products it’s like crickets. You go to their social media and no one there. No one’s commenting, because it’s dumb.

Dr. John Jaquish: But the people who get attacked are the ones who have something really smart. And everybody knows it, and they’re afraid of it. For jealousy reasons or whatever. Why ever, the internet haters or haters, it all boils down to jealousy.

Dr. John Jaquish: Dealing with that was interesting because none of my friends were losers. So I didn’t understand this mentality at all. And when all of a sudden I started getting hundreds of comments a day that was like, “This is bull.” And of course they, this is even before the product was out. It’s like, “How do you know, you’ve never seen it? You’ve never tried it. You haven’t read any of the science.” I haven’t even published any of the science yet.

Dr. John Jaquish: So it’s just, their quick snap of judgment because it’s like if I succeed, of course, everybody thinks that every success is “overnight”. Well, I don’t know if you’ve ever heard this, but every overnight success takes 12 years?

Brady Tucker: Yep.

Dr. John Jaquish: Yeah. That’s what you hear at a venture capital company because they’re like, “Overnight is such bull.”

Brady Tucker: Well, yeah. It’s what people want.

Dr. John Jaquish: It’s how the story is often told by the press, but that’s not how anything works.

Brady Tucker: But even on the micro-level, down to just me. I’m a cop. I’m not so big major conglomerate or anything. That this is some massive news media that I’m over here running. But it’s, people might look at my life and go, “Oh, well, you live in a nice house and you do this. It must have just been so easy for you or whatever.” It’s like, I worked my off and I set myself up to where I want to be.

Dr. John Jaquish: The haters never realize there were years of work. Years before I established my company. Especially, the first thing I did was medical. So think about that. Does stuff happen fast in medicine? No. And for good reason, as we are finding out with this pandemic. Rushed medications are often without value and faulty,. I don’t think, it’s not a doomsday situation, but we’re in a situation where these inoculations don’t do anything.

Brady Tucker: No. I think I’m on the same page.

Dr. John Jaquish: Yeah. Well, I mean, that’s what science is telling us. I love when everybody says, “We’re going by the science.” And then they completely contradict the science.

Brady Tucker: Yeah. I want to take it back a little bit because that’s actually what interests me a lot about you. Is the fact that you didn’t necessarily come from this fitness background. Looking at you, you’re a fit dude.

Brady Tucker: And when you were saying people are critical of your methodology or whatever it is that you’re promoting or pushing. That’s weird to me because I mean, eyes don’t lie. I mean, I’m looking at you and you’re a healthy man.

Dr. John Jaquish: Also you go to the website and you’ve got pictures of 40 professional athletes using it. And they gave their endorsement to the product for free. And there’s another couple hundred that did not give me their endorsement for free because their name is just worth too much.

Brady Tucker: Yeah, were along the lines did you have this idea that, “I need to switch gears. I need to get into the fitness industry.”?

Brady Tucker: I mean, something must have happened. Or was it a slow gradual turn shift towards this?

Dr. John Jaquish: No. It was a reluctant admittance to myself. So what I do in my original technology, this is the medical device for bone density. I developed that, and I did it to treat my mother’s osteoporosis at first. So reversed hers, wrote a book about it. Filed a bunch of patents. Realized what I did was going to be of value to the whole world.

Dr. John Jaquish: Instead of launching clinics all over the world, which was not something that I a scientist should be in charge of. Some other group should do that. So Tony Robbins and a guy named Kyle Zagrodzky started this company called OsteoStrong. And they have the exclusive license for my bone density technology. I’m still the chief science officer. I still speak about it frequently. I still do.

Dr. John Jaquish: Fortunately, it’s mostly Zoom calls now. But I used to fly all over the world to talk about this. And that was such a pain in the ass. That runs itself. And I get royalties from. That’s my deal with them. And it’s working great and my life was set already. And then I made a couple of observations about fitness through the research I had done with osteogenic loading, which is the bone technology.

Dr. John Jaquish: And then I was like, “God damn it. , I now know something that would just ruin the fitness industry. Just turn it upside down. I mean, everybody would be way fitter and gyms would be gone if people knew what I knew.” And or gyms would change dramatically. And be far more focused on actually affecting a change, because right now, you have a job where it’s much better if you’re stronger, leaner, and faster. Most people do not have a job like that.

Dr. John Jaquish: So they go to gyms and they do the same workouts, same reps, same sets for 10 years. Nothing changes. Their strength does not go up one-tenth to 1%, nothing. And if they were fat, they’re still fat. If they were just skinny and look a 10-year-old girl, they’re still skinny and look like a 10-year-old girl.

Dr. John Jaquish: So it doesn’t work, lifting static weight. It’s a crappy stimulus. The fact that we do more than one set is a perfect illustration of why regular weightlifting doesn’t work. How many sets do you need to do in the sunlight before you can get a tan?

Brady Tucker: One, I guess.

Dr. John Jaquish: Right, right. People are like, “What? you just go outside until your skin’s pink and you come in so you don’t get a burn.” Right. Right. So stimulus and adaptation have to do with one event. Same with bone. One very high loading event through a bone will trigger its growth, which will continue for 160 days. But you only need one. If you do two loading cycles, you did one too many.

Dr. John Jaquish: And with bone, this takes seconds. So it’s not like the time commitment is huge or anything. And muscles are the same. It’s just the stimulus is so poor. I suppose you could do sets in the sunlight if you live in Nome, Alaska. And the sunlight’s not that intense most of the year. But I mean, is that going to make you a tan person?

Brady Tucker: No.

Dr. John Jaquish: It still won’t, because it’s just not intense. So what I did was found a way to fatigue the muscle to a much deeper level with variable resistance. And when I do a chest press, I’m holding 550 pounds at the top, 300 pounds in the middle, and 100 pounds at the bottom. So each rep delivers force by that.

Dr. John Jaquish: Now you can change it by swapping out the latex banding and lower. Not everybody’s pushing what I’m pushing. But the point is, that we have dramatically different capabilities. We have a seven-fold different capability from the strong to the weak range. And we need to lift by that deference because right now when you pick a weight, you pick whatever weight you can handle at your weakest point, which is also where you receive the most cumulative joint damage.

Dr. John Jaquish: So if anybody from 10 years ago who was all about heavy bench pressing, I’m sure you did 10 years ago.

Brady Tucker: Till now, they’re destroyed.

Dr. John Jaquish: That guy has tears come to his eyes every time he has to put a dress shirt on. He has to reach back and put his arm in a sleeve, brutal pain. And that’s what happens to everybody who’s all about the bench press. It’s just a matter of time.

Brady Tucker: Yeah, it seems like a sacrifice. Not a lot of people are willing.

Dr. John Jaquish: Totally. And then they lose all their muscle and then they’re depressed.

Brady Tucker: Yeah. Weirdly, people are willing to make that. And I say it’s weird that people are willing to make that sacrifice, knowing full well that, I mean, I train jujitsu quite a lot. It’s my passion. I’m destroying my body doing it. I mean, honestly, at the end of the day in a decade, my knuckles are going to be big and fat.

Brady Tucker: I’ve already, had a little bit of cauliflower ear. My back hurts. I mean, I stretch a lot, but I guess it’s one of those things where are people willing to want to accept that.

Brady Tucker: And two, but this is taking me towards a question I have for you, which is, and I’m assuming here, so correct me if I’m wrong. But it seems maybe the biggest, hardest sell that you have for your product and for what you’re trying to push is changing, I guess, the idea of what fitness can be or what fitness needs to be because people get so attached to what they’ve done. And people don’t want to admit it, it’s just like food.

Dr. John Jaquish: Food. It’s like admitting you’ve been doing something stupid for 10 years. You don’t want to do that.

Brady Tucker: Correct. So people like what they know.

Dr. John Jaquish: So here’s what happened, when I first, let me take a couple of steps back. I never want to be in the fitness industry because I just saw it as just an industry of idiots. Just people who don’t understand high school biology. Almost pretending to be physicians and telling people what they need to eat and what they need to do. And, “You’ll be healthy.”

Dr. John Jaquish: And you read some of this advice that you see from these gurus online. And it’s like, “Are you trying to hurt this person? This is the worst stuff I’ve ever seen.” And it’s every day. Every day, there’s somebody who comes on to our forum and posts some s like that.

Dr. John Jaquish: And I’ll tell them, “Hey, if you post misinformation, this is not the place for you. You could have Googled any of this and found out it was untrue.”

Dr. John Jaquish: And then if they keep doing it they’re just there to just piss on my phone.

Brady Tucker: Troll.

Dr. John Jaquish: So adios.

Brady Tucker: Mm-hmm (affirmative).

Dr. John Jaquish: But, I mean, there are a couple of problems with the fitness industry. There’s not a lot of money in it. I didn’t quite say that, yes it is, the commercial fitness is a $4 billion industry. Home fitness is a $12 billion industry. The problem is so much effort has gone into the equipment and buildings and marketing when it comes to home products. A lot of that cost that you’re paying might be half of what you’re paying is covering their marketing costs, their customer acquisition costs.

Dr. John Jaquish: So you’re getting such a low value. And then with fitness, with commercial fitness, the promise is they’re giving you access to what you need to get the results you want. Except, they’re not results-focused. They’re really careful. They will check up on you. Every gym loves to check up on you and know exactly what’s going on in your wallet. They don’t give a fuck about anything else. They just want to make sure you’re still paying for your membership.

Dr. John Jaquish: So it’s really, the fitness industry is a sales industry. And it’s not a conspiracy. It’s not like they know they’re selling something that doesn’t work, it’s that they’re selling something that doesn’t work and as long as they’re selling it, they don’t care.

Dr. John Jaquish: And now, it’s like the first time that they’re standing there and going like, “People are quitting the gym. And I keep hearing this X3 Bar thing.”

Dr. John Jaquish: I would say, the majority of my critics that actually go and make some hate video or gym owners or trainers who feel threatened by the product, because my argument is, and first of all, people need trainers. If you need to pay somebody to hold you accountable, well, that’s a different thing. That’s got nothing to do with the tools you use.So there are a lot of very successful trainers that have their clients use X3 Bar.

Dr. John Jaquish: But the gym owners are losing a lot of business because, especially in urban areas, like in Manhattan, our sales are incredible in Manhattan, because you don’t have a lot of space. Nobody has a home gym in Manhattan. It’s just, that the space is so valuable. But they can have X3 Bar because it fits in a drawer when you’re done with it.

Dr. John Jaquish: It’s small. I mean, here’s the bar. One of them lives in my suitcase. I Go everywhere in the world with it. And that’s the biggest part. So a lot of critics are going down this path. So basically, to get back to my story, I didn’t want anything to do with the fitness industry.

Dr. John Jaquish: Just saw a bunch of zero education losers, just all parroting each other about incorrect information. Like, “Too much protein damages kidneys.” Total lie. “Cardio is good for weight loss.” Total lie. “Whatever weight protein is high quality.” Total lie. It’s garbage.

Dr. John Jaquish: “You can build muscle as a vegan.” Total lie if you’re trying to build muscle with vegetable protein. Now, bacterial fermentation, which is still vegan friendly, that’s a different subject. And yes you can. But you can’t do it by just eating vegetables.

Brady Tucker: But you said it yourself, I mean the fitness industry, a lot of it is, it’s a marketing industry and it’s a money industry. And people will, even if it is total bull, people, honestly, with anything, with any industry, people will sell you whatever the fuck they can to put money in their pockets, regardless of if it’s true or not true. And that’s a problem.

Dr. John Jaquish: Mm-hmm (affirmative). So, when I developed the product, I wanted to do the same thing I did with OsteoStrong. I wanted to license it to a manufacturer. I thought that was the best way to go.

Brady Tucker: You’re cutting out there.

Dr. John Jaquish: Better now?

Brady Tucker: I can hear you now. Yep.

Dr. John Jaquish: Good. So the idea was just, to find a home fitness product manufacturer and have them market it. But I learned very quickly and I was told by a couple of people scientific. A scientific argument to the fitness audience, it’s not going to work. These people are stupid. These are the dumbest people.

Dr. John Jaquish: And I think it has a little bit to do with, if you’re trying to sell something to golfers or scuba divers, you’re getting a smarter customer because for some reason, people that are at a gross deficit in intelligence, are not attracted to sports like scuba diving, where they could die from making a stupid mistake because they do.

Dr. John Jaquish: Or golf, which is highly technical and you have to be very patient. And this is not something that the typical unintelligent person would wrap their head around.

Dr. John Jaquish: And I also think the barrier to entry is so low. Most gyms now are $9 a month. So, anybody can afford that. And unfortunately, that means anybody can comment on fitness stuff, even when they have no idea what they’re talking about. Couldn’t even define the words they were using.

Dr. John Jaquish: That was the thing. And I wanted nothing to do with it. And so I had trouble negotiating with these companies. They didn’t see a scientific argument as valuable. They didn’t want to jump at the opportunity. And I was like, “People are crazy.”

Dr. John Jaquish: This thing we’ll replace everything we know in fitness. And they were like, “I mean, maybe.” And so I was like, “All right, fuck it. I’ll just launch it myself. So we targeted it out of the fitness audience and boy, everything that everybody told me was right because it was just a loser parade.

Dr. John Jaquish: Messages all misspelled. Either excessive nonsensical punctuation or zero punctuation at all. A paragraph with no commas, no periods, no capital letter, nothing, just verbal diarrhea. So, I was blown away. And so we pivoted within two days of launching the product. This was a soft launch because I did Dave Asprey’s podcast. It was a soft launch.

Dr. John Jaquish: And so we immediately pivoted towards more of his customers. So like a busy executive, I wanted a smarter person to be reading our marketing because the smarter people will realize, “Yeah, I have been going to the gym for many years and it hasn’t done anything for me. So maybe there’s a smarter way to do it.”

Dr. John Jaquish: And so the more analytical people are always looking for a smarter way to do it, which is why you can see in the customer comments, a lot of lawyers, a lot of doctors, a lot of police officers, a lot of militaries, a lot of people who have to critically think and not be emotional about it. “What’s going to get me the best?”

Dr. John Jaquish: And I’ve had so many physicians say, “You know the reason physicians don’t recommend standard exercise is because it produces more injuries than results.”

Dr. John Jaquish: Like orthopedic surgeons will be like, “If people ask me what should I do to work out? I don’t have a good answer for them. And I could tell them to see a trainer.”

Brady Tucker: The risk to reward ratio.

Dr. John Jaquish: Right. It’s like, I spend all day, every day, screwing together people who thought what they were doing was healthy and it’s not. And so when they discover X3 Bar, now they just tell everybody gets X3 because you will be able to grow and develop your body at a far more rapid rate than with regular rates.

Dr. John Jaquish: And most people grow nothing. So you’ll grow as opposed to just wasting year after year getting zero-result out of it. It’s just scientifically superior.

Brady Tucker: Well, we’ve talked about some of the negative feedback and some of the fricking knuckle dragon mouth breathers that are just probably out here stealing oxygen, commenting on your product.

Brady Tucker: But I want to talk about the success, man. What has it been like since you launched X3 Bar?

Brady Tucker: I mean what’s the growth been like?

Brady Tucker: What are the positive messages, because I mean, the negative people?

Dr. John Jaquish: Yeah. Well, I mean the reason people were so angry is because it was successful immediately. It just blew up. I have not had a bad sales day ever. It is just, that we’re now up to 150,000 units sold and then accessories on top of that.

Dr. John Jaquish: And we launched a really important supplement called Fortagen. That’s the bacterial fermentation that I was talking about, that gives you the value of so much protein without a lot of volume of ingestible stuff. It’s four calories per serving. You get the equivalent of 50 grams of protein.

Dr. John Jaquish: I know a lot of people think mathematically it doesn’t work that way, but it does, because there are portions of proteins that do not count as calories. I mean, have no caloric load until they’re unified with a complete protein.

Dr. John Jaquish: Yeah, it’s just been, we’re just skyrocketing and nothing is stopping us. And we were doing so much better month over month and then COVID happened. And I hate everything that’s happened during COVID. I wish I could undo it all. But it was super beneficial. People were like, “Okay, I can’t go to the gym. I’ll check this X3 Bar thing out.”

Dr. John Jaquish: And of course, everyone who did is like, “I got more.” This is such a common quote. “I got more out of six months with X3, than I did from 10 years of lifting weights.”

Dr. John Jaquish: And usually when they talk about 10 years of lifting weights, they talk about the first half of the first year, because that’s the only place they ever gained anything. So you also have to notice how many alternate workouts there are and how many people are talking about how they have a discovery about fitness and there’s a new supplement. And the reason these things get so much attention is because the industry doesn’t do anything. It doesn’t work.

Dr. John Jaquish: And I explain why perfectly in the book, how between weaker ranges and stronger ranges, we have such a different capacity. You can exhaust yourself with the regular weight. You can hurt yourself with the regular weight. You can think you went to exhaustion because your joints are giving you pain. And you’re like, “Oh yeah, I had a good workout. I can feel the burn.” And I’m like, “Shut up you idiot. You’re not supposed to feel anything.”

Brady Tucker: Well, that was my next question.

Dr. John Jaquish: Of the last 60 pounds of muscle I’ve gained, I’ve never been sore. Not even one day.

Brady Tucker: Because you just a second ago, you were saying there’s so many, I guess, different variations of home workouts and stuff. So that was one of my big questions for you is, what’s what separates your methodology from some other person’s methodology?

Brady Tucker: What separates it from being a fad, because you got all these fad workouts? You got all these fad diets that come and they go. And they come and they go. What sets yours apart?

Dr. John Jaquish: Well, it’s scientifically superior. No, other program or fad or workout of the day or Whatever injury-causing acronym that CrossFit people have come up with. Nobody’s getting anything from those things. Not at all. But with this, they will grow faster than they have ever seen themselves grow. I’ve seen guys in their fifties saying, “I’m growing faster now than I was when I was in my 20s.”

Brady Tucker: Mm-hmm (affirmative).

Dr. John Jaquish: So it’s just by far so superior.

Brady Tucker: Mm-hmm (affirmative).

Brady Tucker: How did the idea for the X3 Bar come along. I mean, was it a long process? Was there a big team working on it or was it something that you just dreamed up and then you’re like, “Holy, this thing works.”

Dr. John Jaquish: None of the above. I was doing a clinical trial in London on my bone density device. And the physician who was using the device in tandem with the study. They weren’t part of the study, but they were just administrators of the hospital.

Dr. John Jaquish: And they were like, “We’re compressing bone at 6, 7, 8, 9 times bodyweight, depending on the person. Nobody lifts that kind of weight, right?” And I’m like, “No. Not even close to the strongest people in the world do that.”

Dr. John Jaquish: And they’re like, “Well then, how do we do it?” And I’m like, “Well, you’re moving this weight. You’re contracting against these forces and creating a load, which shows up digitally on a screen in front of you. But the range of motion with the lower extremities may only be an inch. It’s not a full-range movement at all. And the inch comes from the compression of bone. The machine doesn’t move at all.”

Dr. John Jaquish: And so it’s a very different type of stimulus for the bone than you would want for musculature. But it made it crystal clear that the idea that eccentric loading, was the ultimate because you can get more force through the body. That was what we had been told before.

Dr. John Jaquish: And I proved that to be wrong, instantly with this medical device, because it’s what you can hold in the strongest range of motion that is far beyond. For example, I would never eccentrically load 2,000 pounds in a bench press. I would never put that. Bench press on a rack and just lower it towards me.

Dr. John Jaquish: I mean, I would tear a pec or drop it and die maybe. It’s just really stupid. However, on these bone density devices, I can contract against 2,000 pounds. Why? It’s because of that impact a ready range of motion. How I would protect myself from high impact.

Dr. John Jaquish: So back of the hand in line with the clavicle, 120-degree angle from upper to lower arm, I can either absorb or predict the greatest amount of force in that position. And it’s far beyond what we can do eccentrically.

Dr. John Jaquish: And so I was the only one with that information. That was just an advantage I had looking at my medical device. But it was just so much, it made so many things so clear that nobody else had access to them. And I thought, “Wow, this proves that weightlifting sucks as a stimulus. It’s just absolute hands-down proof.”

Dr. John Jaquish: And so I talked to a couple of people about it who was the more scientific side of the strength training. And they’re like, “I mean, you’re right. But it’s going to upset people.” And I’m like, “Well if you’re upset over science, you’re a loser. Sorry.”

Brady Tucker: A lot of people are losers these days.

Dr. John Jaquish: A lot of losers. Half the country. The 62 different genders. And we’re not allowed to study climate change anymore, because it’s settled. Like, “Okay, that’s the opposite of science.”

Brady Tucker: Yeah. “Follow the science.”, that’s the saying right now. But then they don’t. They their narrative and shut it down. I’m sure you’re seeing it.

Dr. John Jaquish: Follow the findings of the science.

Brady Tucker: Mm-hmm (affirmative).

Dr. John Jaquish: 100% of scientists agree with the companies who fund them.

Brady Tucker: Yeah. Well, money talks.

Dr. John Jaquish: It’s true.

Dr. John Jaquish: So Once I made this observation, I was like, " Damn it! I got to develop a fitness product. I know exactly how to do it.”, because I knew bands by themselves. We’ve had band training. The problem when you grab onto a band is twisting your wrist. If I go to a push-up, throw it behind my back, if it’s heavy, if it’s not heavy, it’s not doing anything anyway. So, I can do that with a lightweight band, but it doesn’t mean anything.

Dr. John Jaquish: But if I do a heavy band, my wrist is twisting outward and I could break a wrist or I could injure a wrist. And that’s not part of the exercise process. You’re not going to get a good training stimulus out of that.

Dr. John Jaquish: So I thought, “Okay, band training will never work. And it has never worked. People have been trying to make that work for a long time. So what I need is to come up with an Olympic bar that can manage banding and a plate that you stand on, so that your ankles don’t get lateral a force either.”

Dr. John Jaquish: Ask anybody in the NFL and the angles like lateral force, seven pounds of lateral force will break your ankle. And I regularly deadlift over 600 pounds, which would be lateral force if I did not have that plate I’m standing on. This is why when people are like, “Can I use the X3 without the plate, I don’t really want to travel with it, it’s so heavy.”

Dr. John Jaquish: And I’m like, “No, leave the whole thing at home or bring the whole thing with you because, do you want a broken ankle on your vacation? I don’t think you do.”

Dr. John Jaquish: Also, that’s not going to help your long term gains.

Brady Tucker: No, no. The ankles are a dangerous game. I’m very familiar with them. Haven’t broken one, but leg locks.

Dr. John Jaquish: I played rugby, I saw plenty of broken ankles. I know a lot of people who don’t quite rock right anymore.

Brady Tucker: Now I want to shift gears a little bit into the actual book. Obviously Books Behind The Badge over here, that’s the forte. I want to know, because clearly you’re an educated man. So you may actually enjoy the writing process. Some people don’t.

Brady Tucker: How was the writing process for you? Was it enjoyable? Did it suck?

Dr. John Jaquish: I loved it.

Brady Tucker: You loved it?

Dr. John Jaquish: Yeah. Every sentence I wrote, it was like taking a flame thrower to one of these losers.

Brady Tucker: I love it.

Dr. John Jaquish: Because, when you write a book, it’s more, it’s there. It’s not like a post on the internet. I can put all kinds of amazing in my Instagram post and it’s like, “Well, is that true?” And the reason is, the value of posting on social media is diluted because, so many people post so much stupid crap that when you read it on social media, you’re like, “Well, this might be true. Probably isn’t.”

Dr. John Jaquish: And also like, “I don’t know who this person is.”

Dr. John Jaquish: And I think recently they caught some woman who was pretending to be a physician and she was a bus driver. She’s giving people medical advice that was hurting them. I don’t know why she did it. Just thought it’d be cool to feel like something else. But why?

Dr. John Jaquish: There are crazy people out there. The promise of social media was it was going to give everyone a voice. And so the idea is like, “Why should it only be certain people who have a voice.”

Brady Tucker: Yeah, it’s not quite like that.

Dr. John Jaquish: Now, I think that we’ve heard everyone’s voice, it’s like, “Wow, we should take those voices away, because they’re idiots.”

Dr. John Jaquish: And then now, social media can’t even figure out how to filter out the garbage, because Zuckerberg admitted the other day to Congress that his fact checkers are just going off their opinion.

Brady Tucker: I was just going to bring that up.

Dr. John Jaquish: They’re not fact-checkers at all. And I’ve hosted studies about virology. I’m not a virologist, not an expert on that subject, nor will I speak about it. But maybe some specific questions that I’ve looked into, as the number of pathogens on gym equipment, for example, are about 50 times higher than the average public toilet seat. I’ll speak about that because I’m very familiar.

Dr. John Jaquish: I mean, people sneeze into the knurling on a bar. How do you clean that? You have to submerge it in alcohol. But you can’t because the ends of the bar have oiled bearings, which you will destroy if you submerge it in alcohol.

Dr. John Jaquish: So a barbell will always be just a mass of pathogens because people are spitting on it. They breathe hard, basically spitting on the bar. I’m not saying there’s anything wrong with the way people are lifting or anything. But the bar’s never going to be clean. It’s always going to have pathogens.

Brady Tucker: Well, my question for you then in that regard specifically is, is that necessarily even a bad thing?

Brady Tucker: I mean, I think so many people get, so I guess if you, “We need to sanitize this. Sanitize that and then just absolutely destroy your immune system.” I mean you probably have a-

Dr. John Jaquish: Gain natural immunity?

Brady Tucker: Yeah.

Dr. John Jaquish: I mean, this is another thing I said that was deleted off of Facebook, although it was true. I said, “Either you get a virus or you get a mimicked virus via an inoculation, the vaccine. Either way, it’s your natural immunity that’s fighting.”

Dr. John Jaquish: So by saying they’re going to ignore natural immunity and imagine the only way you can become immune is with a vaccine is scientifically incorrect Absolutely. And it’s like they’re having a sales effort under the guise of protecting us. These companies are making trillions of dollars pushing these vaccines.

Dr. John Jaquish: And you’re like, “First of all, it doesn’t work. And then on top of that, what about natural immunity?”

Dr. John Jaquish: We’re not even allowed to discuss that. And I mean, I thought it was really funny. There are a couple of, I lived with for many years in the People’s Republic Of San Francisco. And you got, which is, I mean California’s bad. San Francisco is next-level stupid.

Dr. John Jaquish: And so you got to show your medical paperwork to go into a restaurant. You got to show that you’re vaccinated and you got the booster and everything like that. Okay. But what if you had COVID?

Dr. John Jaquish: It’s completely unethical to tell somebody who’s had like if you had polio, do you need the polio vaccine? No. It might kill you. So why are we asking people who already had COVID to get the COVID vaccine? It doesn’t make any sense at all

Brady Tucker: Money.

Dr. John Jaquish: Yeah, right. Exactly, because millions of people will be like, “Wow, I have an antibody test and it shows I had COVID.” And so they’re playing Russian roulette with people’s health. I mean, unfortunately, you can lie with science.

Brady Tucker: Mm-hmm (affirmative). And I don’t even think it’s that hard to lie with science honestly, because of social media. And because people can just push stuff out there and the masses will believe it.

Dr. John Jaquish: “The scarier it is. You will always err on the side of caution.” I mean that’s an expression we use for a reason. It’s because when people are scared. And I think it’s so interesting and definitely the world learned this from the Nazis.

Dr. John Jaquish: Whereas if you make people, you can take a guy who’s the weakest, most accommodating beta male, just absolutely grab his ankles or anything. And you try and kick the guy’s door down and say, “Get out. This is my house now.” That guy we’ll fight you to the death. They’ll be like, “Fuck you. No, it’s my house.”

Dr. John Jaquish: But if you make that guy scared and you tell him, “No, we’re going to try and save you and your family, but you’re going to have to make some sacrifices. You’re going to have to give us your house.” He’ll throw you the keys.

Dr. John Jaquish: And that’s where we are. In fact, some people are so excited to throw the keys of their house or their freedom towards the government. They’re angry at people who are not willing to throw their keys at the government and give up their freedom.

Brady Tucker: I’ve said it time and time again. And I’ll continue to say it. That sense of security and that sense of safety that’s being promised, and it doesn’t even matter who’s promising it. It’s not real.

Dr. John Jaquish: Yeah. It’ll never happen.

Brady Tucker: There is a veil and it needs to be lifted. And your safety and everything regarding your safety, that is up to you as a sovereign individual. And there is nothing anybody else can promise that is going to be the tangible. It’s jus not.

Dr. John Jaquish: In politics, we have an issue and this relates to fitness too. The empty promises that people believe in. And then they vote that way. It’s like, “I would like…” I mean, I’m a white guy so I’m not allowed to have an opinion about all sorts of things.

Dr. John Jaquish: But I would say that political parties both have made so many false promises to minority groups. And it’s just like these minority groups buy it every time. You make him scared and they go and vote for the people who said that there’s a bad guy out there.

Dr. John Jaquish: And Charles Barkley had a great quote about it. I won’t repeat the quote because it’ll make me sound very one-sided. And I’m not. I just I’d prefer it if politicians didn’t lie to us. But he says, “There’s one group of people that we’ve been supporting for 75 years and they never did anything for us.”

Brady Tucker: Mm-hmm (affirmative).

Dr. John Jaquish: And 100% true. I mean the people, your president doesn’t make your life better. Taking advantage of opportunities makes your life better. And if a president can stimulate opportunities, that’s the guy you want.

Brady Tucker: Yeah. 100%.

Dr. John Jaquish: Somebody who’s making the business grow means more jobs for everybody. And it means better jobs for those who might already be employed. That’s growth. And that’s the only thing that matters. I think the rest of the stuff just uses a distraction.

Brady Tucker: 100%. And man, but I could go down this rabbit hole all day, especially with the whole distraction stuff. And that’s where social media comes into play.

Dr. John Jaquish: 100%.

Brady Tucker: And stuff is not going to change because people are so distracted by everything. You are spoon-fed entertainment. Just like that, TikTok. I mean, it’s just entertainment after entertainment, after entertainment. The instant gratification of people gets comfortable with that.

Brady Tucker: Listen, John, I know you have a hard stop here. So I do want to open up the floor for you, man. Let people know where they can find you, let people know about your book, and give it a shout-out.

Dr. John Jaquish: Yeah. So my last name is a pain in the ass to spell. So I created a landing page for everybody to find. You can connect with me on any social media outlet. But I do the most on Instagram. So if you’re going to follow me on one medium, it should be Instagram. But my website is doctorj.com. D-O-C-T-O-R, the letter J, .com.

Brady Tucker: Perfect. All right, man. It was fun. I appreciate it. Opened my eyes a little bit, because I am by no means an expert in the fitness industry. So it’s given me a lot to think about and I’m going to snag a copy of your bookman. But man, so I’ll let you know.

Dr. John Jaquish: You’ll enjoy it. It’ll change your outlook on so many things. And the workouts aren’t easy. They’re not easy. They’re fucking hard actually. The hardest workout you probably ever do in your life. They’re just over quick. You can get through the whole workout in 10 minutes.

Dr. John Jaquish: And you’re just stimulating more growth. And there’s only, so like I said, I won’t say it’s easy, but it is simple. You got to have the right nutrition, which only relates to essential amino acids and protein. That’s it. You don’t need it, there’s not some supplement everybody’s dying to have. You don’t need chromium picolinate. Or creatine or anything like that. All those things are just marketing. You don’t need any of that.

Dr. John Jaquish: Proper amount of protein and a powerful stimulus that takes you to fatigue, and you grow. And it doesn’t stop. I still, cannot believe the conditioning I’m in. I’m six feet, 240 pounds. And I’m lean. I can see all my abdominals. I’ve been tested anywhere from 97% body fat, to just the absolute best shape of my life.

Dr. John Jaquish: And I was never in particularly good shape. Even though I played division one rugby. I was never in particularly good shape until after I turned 40 and I developed X3 . And of course, there’s, I know, I mean, I’m selling the products, so of course, I’m going to say that. But I encourage people, to go to the website, and look at the pro athletes that are using it. And then look at it before and after.

Brady Tucker: Well. I’ll tell people right now, go to your freaking Instagram. And for somebody who’s over forty, you’re in pretty damn good shape brother.

Dr. John Jaquish: I put on all the muscle after turning 40, which most even bodybuilders who are completely fine with performance-enhancing drugs, they’ll say, “Yeah, you’re not getting the muscle after forty. Even with the drugs. You’re not. And it’s, your body doesn’t want to do it.” And that’s not true.

Brady Tucker: Yeah. I don’t believe that. No.

Dr. John Jaquish: Beautiful. Thanks, Brady.

Brady Tucker: Yep, absolutely man. It was a pleasure. Feel free to reach out anytime, man.

Dr. John Jaquish: Okay.

Brady Tucker: All right. Take it easy.