35. Dr. John Jaquish: Author of Weight Lifting Is a Waste of Time

In this episode, I have the pleasure to interview author Dr. John Jaquish.

Dr. John Jaquish began his experience in life sciences after being told by his Mother that she had been diagnosed with osteoporosis. Dr. John Jaquish, in an effort to help his mother, created a device that has since been placed in over 300 clinics worldwide. Osteogenic Loading has now helped over 30,000 individuals with their bone health. Dr. John Jaquish is currently advancing osteogenic loading research and speaking worldwide about its implications, as well as developing other biotechnology devices and products that will aid in the advanced health and wellbeing of people all around the world.

Our conversation today is all about his book, Weight Lifting Is a Waste of Time: So Is Cardio, and There’s a Better Way to Have the Body You Want! This podcast was recorded a few weeks ago and since it’s recording, I have officially quit the gym and I am using his X3 Bar resistance band training system product. I am loving it. You can stay updated on my progress through IG.

Please enjoy this amazing conversation with Dr. John Jaquish.

Full Transcript

Nicholas: Hello, BookThinkers family, and welcome to episode number 35 of our brand new podcast BookThinkers: Life-changing Books. During each episode I interview one of the world’s top authors, and as a listener, you can expect to discover new books, new mentors, and new resources that you can use to achieve more and to live better. In this episode, I have the pleasure to switch things up a little bit. We’re normally in the business and entrepreneurship space, personal development, self-help. We’re going to move over into health and wellness with Dr. John Jaquish. John began his experience in life sciences after being told by his mother that she had been diagnosed with osteoporosis. So like a good son, in an effort to help his mother, he actually created a device that has now been placed in over 300 clinics worldwide that helps people diagnosed with osteoporosis.

Nicholas: Osteogenic Loading has now helped over 30,000 individuals with their bone health, and Dr. Jaquish is currently advancing Osteogenic Loading research and speaking worldwide about its implications, as well as developing other biotechnology devices, and products that will aid in the advanced health and wellbeing of people all over the world. So he’s a super cool guy, super accomplished, but today our conversation is all about his brand new book, Weightlifting is a Waste of Time, with a subtitle that reads So is Cardio, and There’s a Better Way to Have the Body You Want. So I had a little bit of pushback against this book. I didn’t think I wanted to read it because it essentially promises to replace the gym.

Nicholas: Now this podcast was recorded a few weeks ago, and since its recording, I have officially quit the gym, and I was an avid gym goer, I love the gym, for a lot of reasons, and I’m now using Dr. John Jaquish’s X3 Bar variable resistance training system product. This is not a paid advertisement, I am a genuine user of the products now, and I’m loving it. So you can stay updated on my progress through Instagram, but without further ado, please enjoy this amazing conversation with Dr. John Jaquish. Dr. Jaquish, thank you so much for joining the BookThinkers: Life-changing Books podcast today. How are you doing, man?

Dr. John Jaquish: Nicholas, thanks. I’m doing great.

Nicholas: I’m excited for our conversation. So you are the author of Weightlifting is a Waste of Time, So is Cardio, and There’s a Better Way to Have the Body You Want. That is a very aggressive title, and I’m so happy to have you on the show to address some of these things today.

Dr. John Jaquish: Well, I’m an aggressive guy, also I’m correct. I back it up with a book. Anybody who reads the book… The people who hate the book are the ones who just looked at the cover and they got mad, but fools like to think they have all the answers.

Nicholas: Yeah, they do. Well one thing about books is that the more I read the less I actually know about the world, so I’m excited to talk to you because you actually do have some of the answers today. What is your background? Can you tell everybody a little bit about yourself and who you are?

Dr. John Jaquish: Yeah, I developed a medical device a little over 10 years ago that treats osteoporosis, and I developed it specifically for my mother because she had osteoporosis and osteoporotic fractures have a death rate similar to breast cancer. So it’s a serious thing. It’s not as dramatic, because what happens is you fracture a hip… The hip’s where you really don’t want to have a break, and then it can’t heal right because you don’t have enough bone mass. There’s not enough material. Also they can’t do an implant because it’s like screwing into rotten wood. They get an implant in there to replace what was broken, and then you’re bedridden for a long time, you get pneumonia or you get bed sores, and then you ultimately die. There’s a 50% chance of death within the year that you receive a fracture if you’re over 50. 50% chance over 50. That’s terrifying. A really big deal. And people have fragility fractures all the time.

Nicholas: Yeah, that’s tough. So you entered the fitness industry because of this, kind of, and I’d love to hear the story a little bit now, but before we jump-

Dr. John Jaquish: crosstalk myself as being part of the fitness industry at all. I never have. I mean, what industry? It’s just a bunch of sideways hat clowns just screaming, misinformation that they think is right that they heard from some guy at the gym or whatever. And a lot of the research never makes it to them. For example, there’s 40 years of research that shows very clearly the cardio is like the worst way to lose body fat. Yet you talked to a personal trainer and they’re like, “Cardio’s for losing body fat.” What?

Nicholas: There was that line in the book about like, “If their salary depends on it, then they’re never going to understand it,” or something like that.

Dr. John Jaquish: Right. I suppose there’s some other reasons. There’s a lot of incentive. Ultimately the business model of the gym is they’re selling you a building full of stuff that you think is valuable, but you only think that. Maybe not necessarily, if you want to be a marathon runner, you got to run, you got to do cardio. There’s no way around it. But also you’re chronically upregulating cortisol and that’s forcing you to lose muscle and it protects your body fat. So it keeps you fatter longer, which last I checked, most people who work out, that’s the last thing they want. So I always see guys who do, they’re like, “Oh yeah, I do my strength training, and I do an hour of cardio.” And I’m like, “You’re undoing everything you just did. Don’t do that.”

Nicholas: crosstalk victim of doing that for a long time, by the way.

Dr. John Jaquish: Yeah, that’s what we were told. When I was a kid, I heard that, and when I got my gym membership, when I first got my driver’s license, I was 16. And all I wanted to do is go to gym. That’s all I cared about. And I heard these things and I kind of thought, “Hmm… So you get blood in the muscle, it’s recovering the muscle, muscle’s swollen, and then you go and do cardio and you immediately evacuate that blood.” What if that blood is there for a reason? I asked myself that question at 16. So I kind of always thought like, “This is not really working.”

Dr. John Jaquish: Anyway, when I developed that medical device, it was very clear that people could handle tremendous forces in the impact ready range of motion. But this was a force that was way above. I had elderly deconditioned post-menopausal women that were putting six or 700 pounds through their hip joints voluntarily. That’s what they would compress the joint to. And that’s incredible. People can’t put that kind of force typically through anything with standard weightlifting equipment. So I just came to the conclusion when I looked at the difference between the weaker range, the mid range, and the stronger range, first of all, it’s not linear, there’s a curve, and that curve gets real steep when you get to that 120 degree angle. For those watching, right here. The 120 degree, if I’m pushing away like this, that’s an incredible amount of force I can create at the almost end of that movement. As soon as you get to the end, the muscle actually shuts off. A lot of people don’t know that either.

Nicholas: Yeah, I read in the book, then you’re relying on bone most of the time.

Dr. John Jaquish: Yeah. It’s not of osteogenic levels anyway, so you’re really just wasting your time. So yeah, I came to the conclusion, I’m looking at this data, and I also knew I was the only one in the world that had this, because there’s never been a test that’s quite like that. So while looking at the data, I’m like, “I have data that shows that weightlifting sucks as a stimulus, and we can come up with something better with a strong degree of variance.” But it has to be the appropriate degrees. So there have been studies that were very favorable where there’d be weights in bands on the bar as well, and people would have X amount of weight at the bottom, and then 1.2 X at the top, but nobody tried to figure out what level of variance was appropriate. And that’s the information that I had.

Dr. John Jaquish: So I developed a device accordingly. The variance is provided by latex, not petroleum rubber, which a lot of band products, they use petroleum rubber, it’s about one 10th the cost, but it also stretches out, so the band gets longer every time you use it. Latex doesn’t do that. And I looked at the market, and there’s rehab bands like TheraBand, which is great, but that’s also really geared for therapy, because those go to… I think the heaviest TheraBand is 14 pounds at maximum stretch. So that’s not a strength workout for anyone.

Dr. John Jaquish: At first I thought I was going to write a book about bands, and that was going to be it. I was just going to like, “Okay, get royalties from the book.” But then I quickly realized you need hundreds of pounds. One thing that people semi understand is when you want strength, there’s no getting away from heavy. You can’t lift light and get stronger. Just doesn’t happen. So you want to get as heavy as possible. So what I was going to come up with was a strategy to get as much force to the muscle and not risk injury, or have the risk be absolute minimum, because there’s a risk to anything. People fall off their bicycles, so things can happen.

Dr. John Jaquish: But that’s where X3 came from. So I knew I needed a bar. The bands got so heavy in order to make them effective in the way I knew they needed to be, that if you use… If I use the band that I normally chest press with and I threw it around my back and just wrapped it around my hands, just tried to do a pushup, I’d probably break my wrists. Because it’s 540 pounds that is twisting my wrist around. 540 pounds, you can’t do that. That wrist joint not designed for that. And same thing with the ankles. If I try and do a dead lift, my dead lift is 615 pounds with the X3 Bar, I’d break an ankle. The ankle does not like lateral force. The NFL players that I work with, they’re very familiar. Lateral force in an ankle? No. So that’s where it came from.

Nicholas: And you have a little bit of a business background or innovation in your blood. Your dad worked on the lunar rover and he has 300 patents in his name, so it sounded like you were presented with this challenge for the osteoporosis originally, your default was like, “Let’s find a solution here rather than rely on the typical treatments at the time,” which a lot of side effects and downside.

Dr. John Jaquish: My dad’s an interesting guy. When I went to undergrad, I was like, “I want to do pre-med.” He says, “I’m not paying for that.” “Okay. Why?” What he said was, “You don’t have patience for patients.” And he said, “You can’t do that.” And I said, “Okay, kinesiology.” And he’s like, “No.” And I said, “Well what will you pay for?” “Business.” “That’s the only thing?” “Yep.” “Okay.” So that’s what I majored in. It’s cool because I was more interested in playing rugby and joining a fraternity than really anything. It was good times. Good times were here and school was right here. So yeah, I ended up having a great time, majored in business.

Dr. John Jaquish: And then later on… My dad’s very stoic guy. He waited four years telling me this. I was like, “Okay, I want to go to grad school.” He goes, “Great. Get your MBA.” I’m like, “It’s not really what I had in mind.” He goes, “Well, you want me to pay for it, right?” And I’m like, “Why are you so…” He goes, “Look, I spent my best, most productive years creating value for organizations like NASA or Raytheon or TRW.” Have you ever seen the Falcon and the snowman? That’s a really interesting company. And that was a true story, by the way. He made a lot of money for the shareholders, but it was only later in life… I think he started his first business when he was in early 50s. And he goes, “You got to figure out the money thing, because that’s way more important.”

Dr. John Jaquish: And he goes, “The science things, you’re already annoyingly analytical,” which is funny coming from him because so is he, but he’s like, “Understanding how you’re going to monetize something, that’s everything.” In fact, there are plenty of inferior inventions. Look at Betamax versus VHS. Betamax was better, but we went with VHS because it was marketed better. How many people had AOL? The worst internet service provider ever. And they were the biggest. And it was because of marketing. Because of their business. Now everything changes over time, so it’s just figure out how you’re going to monetize what you’re doing. And that was a huge service to me. And then finally, when I went to get my PhD, I got a full ride scholarship, so I didn’t have to ask the old man for that.

Dr. John Jaquish: But he was like, “You did exactly what I wanted you to do. You figured out how to make money.” It’s really a matter of… Just for the entrepreneurial entrepreneurial minds that are listeners of your show, the model is just creating value. I can create a $550 product that’s better than a $5,000 home gym, and you can put it in a backpack and walk away with it. You can use it outside, you can take it to the beach. There’s more value, and then there’s a better result. More value in the physical product, the experience, because it’s just more usable. I keep one in the trunk of my car. I have a couple of my ads where I just pull my Lamborghini to the side of the road and it’s some great vista point and then do a workout right there. And I actually do that.

Dr. John Jaquish: But you know, sometimes I bring girlfriend with me, she takes pictures. That lifestyle of nobody’s going to stop me from my workout, nobody’s going to keep me from stimulating muscle growth, that was just the message. And it really resonated with the busy professional. Which by the way, at first we tried… We did some AB testing with bodybuilder type categories with our ads, and they didn’t do well at all. Bodybuilding and weightlifting, they’re married, and it’s really difficult to break that. But what I did find out… When working with the busy professionals, I started getting incoming calls from NBA strength coaches, from NFL players that are like, “Joint injuries are the thing I worry about the most and this thing looks like it would be really easy on joints, and I could actually get stronger.”

Dr. John Jaquish: Because every NFL player will agree… Well, I don’t know about every, but almost every NFL player, everyone that I’ve talked to has agreed the day they signed their contract with the NFL was the last day they got stronger, because they’re told, if you hurt yourself while you’re exercising, you’re out. That’s just something stupid you did. So they start training a lot lighter, because it’s just like… Preserve right where you are and pray you don’t get injured on the field. But X3 changes that. They can have very little joint risk and they can get incredibly more powerful.

Nicholas: I’m the perfect customer for X3 Bar resistance band training system because I travel a lot. I’m always on planes or in the car, moving around, doing crazy things. And I’ve also been injured overloading joints in the gym a few times. I’ve herniated disks back squatting for ego in college. I’ve done all that kind of stuff. So you’ve definitely created a product that the fitness industry doesn’t like, because you’re taking people out of the gym and putting them in the home. You’re getting three times muscle growth in 10 minutes versus two hours at the gym. Yeah, it’s very untraditional. So I love the business mind that sits behind it, as well as the… It’s not arrogance. I know you said before I jumped on that sometimes people say, “Hey, you’re arrogant.” It’s swagger.

Dr. John Jaquish: I just have haters and usually just boils down to they’re mad they didn’t think about it, mad it’s not their product, mad it’s not their business. Well, I also worked on this for a long time. I got a couple of degrees. First four years I was working on the bone density product I made nothing, and actually I lost money because I was funding the development of the product. So everybody’s mad at the successful guy, but they’re not willing to acknowledge the risk that was taken to do it, and the sacrifice that was taken to make it all happen. I had to throw a lot of my own money at it. And then the first invention and then X3 Bar variable resistance training system, I was the only one who had used… Me, Dave Asprey, Tony Robbins… It was a couple people had tested out and they all liked it, but I’m like, “Well, would you want to market this and then license the technology from me?”

Dr. John Jaquish: And I went to a bunch of different fitness companies and everybody said the same thing. Everyone’s like, “Oh, you don’t want to make a scientific argument to a fitness audience. Those people are idiots. They can’t understand science.” And they were right. The fitness market, what can I say? Or maybe it’s just that most people who are spending time on social media who happen to like that, just… I don’t know, they can’t break out of their own paradigm or whatever. And Jordan Peterson, I know you’re a fan of Jordan Peterson, he says that 12% of the human population is only professionally qualified, from an intelligence standpoint, to push a mop. And I was like, “Wow, that’s incredible.” The guy doesn’t get his stats wrong, so I didn’t question it.

Dr. John Jaquish: But I just thought like, “Wonder where are all these people are?” And then I went to bodybuilding dot com and I found them. Just nonsensical stuff. And no interest in a scientific understanding. A lot of times guys will post a study and they’ll misread what it’s really about. They don’t understand the words. One recently, I was talking about the metabolism of the human body, and I forgot what the actual issue was, but it was sort of like… That’s not how metabolic rates work. And somebody posts a study about atomic metabolism. It’s actually an incorrect use of the word in a study. And I’m like, “You don’t even know what this is about.” It was messenger RNA. And they use the word metabolism. And I’m like, “Just because it says metabolism, it doesn’t mean it’s talking about how many sandwiches you eat.” There’s a lot of things that have a metabolic rate, but it just blew my mind. Wow, who ties your shoes for you?

Dr. John Jaquish: So ultimately… A lot of these people mean well, they just don’t understand how to read science. Also academic research is written for professors. It’s not run for the regular audience. but the fitness industry, which, like I said, I don’t even really think that’s a thing. It’s more like a sales entity of big box gym memberships for equipment that you don’t need. Or you could say it’s… In fact, the CEO and founder of one of the world’s biggest fitness chain says to me, “I sell memberships to a nightclub with treadmills.”

Nicholas: That’s a funny way to put it.

Dr. John Jaquish: It’s not about fitness. This is just where pretty people decide to go, and they also… And we were in conversation about scientific stuff and he goes, “You do realize nobody cares, right? They’re sold on cardio and weights. Why try and reeducate them and sell them something they don’t think they want?” And my business mind was like, “Right. You got to get to people that really understand that they’re going through something to create a result. And that something has got to be the most efficient process.” And that’s why as soon as we started targeting busy professionals, we got inbound stuff from professional athletes all over the world. You’ve probably heard of some of them.

Nicholas: You mentioned Dave Asprey before. I’m a fan of his work. I’ve read a few of his books. He actually reached out recently to work with us to promote a book that’s coming out in a couple months. So you said he was the first one to try out the X3? First person outside of the business?

Dr. John Jaquish: Yeah.

Nicholas: That’s cool.

Dr. John Jaquish: Yeah. And he did great with it. In fact, he was my first podcast. It’s kind of funny, it’s like more like the top podcast

Nicholas: It is, yeah. Bulletproof Radio or something like that.

Dr. John Jaquish: Yeah, Bulletproof Radio. And it was great. Fortunately I didn’t say anything that was inaccurate or something like that because obviously I’ve learned a lot more since launching it. I didn’t even have the nutrition side of it quite figured it out when we launched, because I really didn’t want to say, “Eat me. Nothing else.” Like everything else just is poor quality food. I thought that was a really controversial message, and the longer I’ve been doing it, the more I realize it’s just nutrition.

Nicholas: Let’s dive into that for a minute. And by the way, Jordan Peterson, who we’ve talked about a couple of times, his daughter, I think she hosts a podcast that’s all about only eating red meat. I’ve eaten red meat my entire life, and I know a lot of people say that it’s bad for you. I actually went to Argentina once for five weeks, which is the beef capital of the world, and I ate red meat every day for 35 days in a row, and I felt great. So it kind of goes against what you hear in popular media nowadays. Let’s dive into that a little bit. Why do you eat a ton of red meat every single day for your one meal?

Dr. John Jaquish: So I wanted to find something that had no conflicting research around it as a basis for deciding what the best nutrition program would be. Because you can read… There’s two sides. There’s veganism is wonderful and you’re going to live a long time, sponsored by Kraft or Nabisco. Kraft and Nabisco know that vegans don’t eat kale smoothies. They have cookies and crackers and candy bars, and carbohydrates like wheat grain, it’s literally cheaper than dirt. And they can put a couple hundred percent margin on a box of cookies. So what they want to do is convince people that it’s healthy to eat all this crap. They’ll even put like chocolate chip cookies with extra fiber and people are like, “Ooh, it’s healthy.”

Dr. John Jaquish: Yeah, it’s not healthy. It’s complete garbage. And also you need no fiber. The amount of fiber you need to live a very long time is zero. Not that it’s bad for you, it’s kind of inert, it just goes through you. So it just fills up your stomach, makes you bloated and nothing. So I wanted to find something that said something that nobody could really argue with. So what I looked for was what makes people live the longest? And the two things that stood out crystal clear, high levels of strength and low levels of body fat are the two things that are seen in the physiology of those who live the longest. And they had that most of their life. So it’s like, “Okay, if I want a more concise or backed up point to make about nutrition, let’s start there. Living the longest.”

Dr. John Jaquish: Obviously if you live the longest with a certain nutrition program, well then it certainly doesn’t cause cancer, because that makes you live shorter, not longer. And the same goes for every chronic disease. So it was very obvious. How do you get stronger? Well there’s really only one thing, it’s animal protein. And plant protein’s usually 9% usable by the body because it’s all the wrong amino acid ratios for humans. It’s great if you’re a gorilla or a goat, but we’re not. We’re people. We’re different. So crosstalk really small intestines for everybody.

Nicholas: For everybody that’s listening, what do you mean by usability of protein, because your book is the first time I had ever realized that there was a usability rate like absorption percentage for a protein.

Dr. John Jaquish: So different foods have… Different protein foods… You can even put peas and broccoli in that category. They’re at the bottom of the list, obviously. There’s protein in them, and there might even be higher levels of protein, but how usable is that protein? So we need certain ratios of essential amino acids. There’s a reason we call them essential, because we need them. And the rest of the amino acids, there’s about 21 amino acids that the body needs to make a protein. Eight of them are not made by the body. You need to consume them. The rest of them are made by the body. So you don’t need to worry about them at all. So you want to eat things that are higher in those correct ratios, and that just so happens to be meat and eggs. Eggs is the highest thing. I think it’s 48%. I mean, human breast milk is, I think, 52%, because a lot of that’s carbohydrate. Because to make a child grow… The biochemistry of an infant is kind of irrelevant in the scope of things. I just don’t want any confusion on that point.

Dr. John Jaquish: So when you look at that usability, you can measure it by nitrogen secretion. So if you don’t use the protein you have, when you urinate, you can see there’s a lot of foam in it. Really high levels of nitrogen, that means you’re wasting your protein, or you ate something that had a lot of unusable proteins. So that’s kind of how that works. And there’s a lot of research that backs that up. So it was like, “Okay, meat, eggs.” Now eggs have a lot of fat in them, so you can store fat as fat. You definitely store… All you do with carbohydrates, unless they’re very low level, is store them as fat. You can’t store protein as fat. You go into thermogenesis if you have too much proteins, so your body temperature goes up.

Dr. John Jaquish: So for example, I keep my place, my house at 63 degrees. That’s cold for most people, not for me though, because I always go a little bit over one gram per pound of body weight of quality protein, so that I’m always… When I’m eating, because I don’t… Some days I fast, so then I ignore that. And I get cold on those days. But when I’m not fasting, it’s high quality protein over what I need, because I’d rather go into thermogenesis and miss out on potential muscle growth.

Nicholas: It all makes total sense to me. The last thing, because I know that we’re going to have to wrap up in a couple of minutes. Last thing I wanted to ask you about, and you just mentioned it, is fasting. I think a lot of people in the audience, they’re interested in fasting. I know that I am, and I’ve done intermittent fasting for a while. I’ve done 24 hour water fast a few times. But something that I thought was super fascinating in the book is that new science is stating that at 72 hours, you can actually re-up your immune system, white blood cells die. Can you talk about that a little bit, because I thought that was fascinating.

Dr. John Jaquish: Total renewal immune cells in 72 hour fast. Coincidentally, that is how long I am fasting. 72 hours. So really Sunday night, one meal of the day dinner, all the way to Wednesday night. That’s what I do every week.

Nicholas: And you still work out while you’re fasting?

Dr. John Jaquish: Yeah. I feel fantastic.

Nicholas: That’s great.

Dr. John Jaquish: The people that feel like they don’t have energy, they’re not in ketosis, which means they’re dependent on glucose. So they have to constantly eat glucose based stuff. So you’ll never get there by doing that, which is why I tell people not to. Probably one of the things I’m most hated for other than just being successful… Actually, that’s the thing I’m most hated, is jealous losers kicking and screaming. But it’s that I tell people like you can’t eat carbohydrates and expect anything other than… There is one good way to use carbohydrates, it has to do with cellular hydration right after a workout, but really they add no value.

Dr. John Jaquish: The amount of carbohydrates you need to live a perfectly healthy life is zero. So they’re not even a macronutrient. They’re misclassified. There’s only two macronutrients. There’s fat and protein, that’s it. Carbohydrates are a nice thing to have, which coincidentally show up typically the end of the warm season before the winter. So there’s an advantage for animals to consume carbohydrates and get as fat as possible. So bears, for example, will give themselves type two diabetes at the end of the summer so they get as fast as possible. Why would the body have a gear it shifts in to amplify fat storage? Well because carbohydrates are available and they’re highly addictive, which gets animals to eat them. But then, because of seasonality, they disappear and you have excess body fat. As everybody knows, you get a lot of carbohydrates, you get fat.

Dr. John Jaquish: And then you have that adipose tissue to live off of. You can fast the whole winter and just live off of that. It also keeps you warmer. Obese people have a better survival rate in extreme cold. That’s a fact. So carbohydrates exist to get you as fat as possible as quickly as possible. That’s really what they’re there for. Other than, and I told you, endurance athletes can use carbohydrates, and then there’s a way to hydrate cells and cause hyperplasia, which is splitting in the muscle cells, but this is a very specific protocol. I think there’s 30 pages of the book that are about hyperplasia. So other than those two things, just no value.

Nicholas: Well, I love the point about the bear. I’ve told a couple of people about that. I’m like, “That’s why there is a scientific reason to get fat and why diabetes is triggered through eating a lot of carbs like that.” But then I’ve also used a marathon runner or somebody who’s running after they work out, it pumps up the cortisol, it’s because of the fight or flight, your body thinks that you’re running from something and…

Dr. John Jaquish: Forget about muscle growth, we’ve got to go.

Nicholas: Yeah, exactly. It’s very interesting. Well, thank you for coming on the show today. I’m excited to come visit you and ride around in the Lamborghini and we can do workout videos. So I’ll have to let you know if I’m ever out there. But you live a cool lifestyle, man, and I love how you target this fitness industry, this group of salespeople, and you call them out, so I really appreciate your time today.

Dr. John Jaquish: Yeah. Thanks, Nicholas. It’s great.